The Polestar brand was born from the desire to explore how racing technology could be applied to the performance of Volvo street cars. For all roads and conditions of everyday life. The successful initiative, along with the owners (Volvo and Geely) plans to meet new market demands, rendered in the establishment of Polestar as an independent brand that design, develop and build world-leading electrical high performance drives.

SDL was approached by Polestar to develop the

new brand to become a credible competitor in the rapidly expanding global market, that offer cars to the world’s most demanding, progressive drivers of all market segments. Our role is to act as a strategic partner defining the brand long-term as well as hands-on design and production. The scope of assignment comprise the development and evolution of the holistic visual identity, concept development, digital, communication, events, retail and motion design.

Imagery by Polestar and Edithouse.